What is it:
Trello is a freely available project management tool, that makes collaboration easy using an online board system. Each board is made up of "cards" which define the scope of work.
What it does well:
Visually capture the activities that your team is involved in.
Allows for easy collaboration for distributed teams or people.
Can be used to manage simple workflows (see how in the example below)
Decent auditing capability
Can convert list of activities into a calendar.
What it doesn't do (at least for free):
Shouldn't be used for massively complex or large projects.
Massive customisation of the types of inputs a card can accept (can be done with a Gold subscription)
Slack may be a slightly better product (personal opinion)
Massive categorisation of activities (only a finite set of coloured labels are available)
How would a content team make use of it?
You can use Trello to set up a simple content editorial workflow.
For this, you would create the following lists:
1. Content Ideas - your list of potential topics.
2. Researching - in the current cycle, these are the topics that are being researched. Anything not in this list is on hold.
3. First Draft- self explanatory what goes here. By this time the content should be assigned to an owner.
4. Final Draft - final draft (and there may be multiple drafts in between, but it is important to timebox when pens are down).
5. Ready to Publish - move content here when it has been reviewed, edited and approved by the editorial team.
6. Live - content is now live on the respective channel. If publishing on multiple channels, we create multiple cards.
7. Blocked - If for some reason the content in the current cycle was not published. It is important to keep track of how many times that happens, as it could reveal an underlying problem.
Now, it is also important that each card have a specific structure that allows you to manage it through a content workflow. Here is a template that we have used often:
The main features here are having a content owner for the card, marked against a specific audience with a specific purpose. The due dates and checklists allow for the card to follow a consistent process towards production.
By only moving the content pieces that are being worked on in a "cycle", it also will give you a good idea of what % of your team's time might be utilised producing content. This is especially useful if you don't have dedicated content producers and are relying on people to do the job side-of-desk.
All said, Trello is a great tool for putting a simple content production process into effect for your team, and allows you to collaborate in a visual way.
Thanks for reading! If you're looking for more insights, head on over to the blog. And if you're ready to go on your own content marketing journey, click here for a free 30 minute consultation with our experts.