With over 5.7 million small-medium enterprises (SMEs) in the UK, it’s quickly becoming hard to stand out from the crowd. At this time, content can be a powerful differentiator where product is just not enough.
As brands realise this opportunity, it is becoming increasingly difficult to stand apart. In this e-book, we take a look at how small businesses, startups and scale-ups can use content marketing to reach new customers, maintain a competitive edge and drive sales.
This essential guide will help navigate a complex environment by explaining:
What content marketing is
The basic elements of a content marketing strategy
Commonly avaliable tools you can use for free
The often ignored challenges
Simple steps for creating your own content strategy from scratch
This can be applied to any business, but is a must-read for the growth minded business owner.
Discover how content can be an essential tool for driving growth for your business